13 Ways Designers Screw Up Client Presentations

…and one weird trick you won’t believe works every time.

1. Seeing the client as someone they have to please

2. Not getting off your ass

3. Starting with an apology

4. Not setting the stage properly

5. Giving the real estate tour

6. Taking notes

7. Reading a script

Be a scientist when you work, and a snake charmer when you present.

8. Getting defensive

9. Mentioning typefaces

10. Talking about how hard you worked

Sell the fuck out of that one hour of good design — most people can’t do ten minutes of it.

11. Reacting to questions as change requests

12. Not guiding the feedback loop

13. Asking “Do you like it?”

…and one weird trick that you won’t believe works every time.

English is my second language. You were my first.

English is my second language. You were my first.